Customizing PLR with Storytelling
Elizabeth loved PLR content and she frequently bought it to use in her own business. She kept hearing other PLR customers talk about personalizing their content but she wasn’t sure what they meant. She always used content exactly as-is because she was afraid she’d “mess it up”.
When she shared this fear in an online business group, a woman who sold PLR content reached out to her privately. She explained that while personalizing PLR isn’t necessary, it can help you strengthen the bond you have with your community.
“Imagine you’ve purchased PLR on the topic of weight loss mistakes. You could use it as-is but if you take some time to personalize it, you’ll get more traction. You can do that by sharing a story from your own life, like the moment when you realized you’d eaten a whole bag of chips only to discover it wasn’t a single-serving bag. Moments like that make you relatable in the eyes of your audience.”
Elizabeth’s friend went on to share three more benefits of customizing PLR with stories…
Stories Grab Attention
You may not realize it but stories are around you constantly. You hear stories of heroism on the news. You watch fictional stories on Netflix. Your best friend shares stories about her day with you.
Using stories is a powerful communication technique. It gives readers and website visitors a reason to pause and pay attention. They want to know what’s going to happen next and how the story ends.
Stories Invite Conversation
Just as you hear stories all day long, you also talk about them all day long. You do this when you gossip about a co-worker at the water cooler, when you recommend your Netflix must-binge to a friend, or when you repeat a news story to your spouse.
But stories invite conversation, too. Telling readers of your parenting website about your toddler’s tantrum can lead to discussions on what causes tantrums, tips on how to spot them before they happen, and more.
Stories Create a Feeling of Belonging
Not only do stories create conversation they also help the people feel like they belong. Every day, your community is bombarded with ideas of what they should look like, how they should parent, what they should wear, how they should eat, etc.
It can get to the point that your visitors feel like everyone else has a wonderful life. But when you share a story and peel back the curtain, it creates a bond. Suddenly, your people don’t feel alone any more. They can look at your blog and proudly say, “She gets me!”
Customizing your PLR with stories doesn’t have to complicated or time-consuming. It only takes a few minutes to add a relevant story to your content. Doing this will grow your community in new and exciting ways!